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November 18, 2025

Holiday Magic Returns Dec. 4 to Sue Haswell Memorial Park

Activities

Celebrate the season at Holiday Magic, returning for its 27th year on Thursday, Dec. 4, from 5:30 to 8:30 p.m. at Sue Haswell Memorial Park. Admission, activities, parking and shuttle are all free! Pets are not allowed.

Family-friendly fun includes:

  • Photos with Santa and holiday characters
  • Hot chocolate and cookies
  • Snow hills
  • Train rides
  • Inflatables
  • Face painting
  • A holiday scavenger hunt
  • Letters to Santa
  • Bryan ISD choir performances
  • A showing of The Polar Express

Food vendors will be available for purchasing food and holiday treats.

Free Parking & Shuttle

Park in Blinn College lots E, I and K and take advantage of free shuttles to Sue Haswell Park from 5-9 p.m. Limited accessible parking will be available at Sue Haswell Park.

View Blinn College-Bryan Campus parking map

Quick Links

Sponsors

The popular event would not be possible without the generous contributions of our community sponsors:

  • Walmart Supercenter in Bryan (Briarcrest and Harvey Mitchell locations)
  • United Rentals
  • Physician Premier Emergency Rooms
  • Blinn College-Bryan Campus

Event Map

Holiday Magic 2025: Download Event Map PDF

Entertainment Schedule

Time Event
5:30 p.m. Santa Arrives
5:30 – 6 p.m. Welcome / Announcements
6 – 6:15 p.m. Navarro Elementary Choir Performance
Directed by Jennifer Parra
6:15 – 6:30 p.m. Henderson Harmonics Choir Performance
Directed by Angela Greenlee
6:30 – 6:45 p.m. Announcements
6:45 – 7 p.m. Sadberry Singers Choir Performance
Directed by Kevin Haliburton
7 – 7:15 p.m. Davila Middle School Choir Performance
Directed by Drew Allmon
7:15 – 7:30 p.m. Announcements
7:30 – 7:45 p.m. NoteWorthy (SFA Middle School) Choir Performance
Directed by Skye Faldyn
7:45 – 8:30 p.m. Announcements and Music Provided by Downtown Event Services

Snow Hill Waiver

To slide down the snow hills, you must complete a waiver. There are two hills based on participant height: one for riders 42 inches and under, and another for those over 42 inches. You can complete the waiver in advance online and bring a digital or printed copy to the snow hill registration booth, or you can fill out the waiver onsite during the event. Once you show proof of the completed form, you will receive a wristband, which is required to slide.

Complete snow hill waiver

Photos with Santa & Holiday Characters

A photo booth will be available for a keepsake photo with Santa. Bring your own camera to capture the moment with holiday characters.

Food Trucks

Vendors include M&M Catering, Kountry Kooking, Raging Bulls, and Sweet Bull Creamery. Nothing Bundt Cakes will be available to purchase individual Bundtlets. You can bring your own refreshments; glass containers and alcohol are not allowed.

photo collage of holiday magic activities, including snow tubing, crafts with a snowman, and holiday light displays

Contact Information

For more information, contact the City of Bryan’s Parks and Recreation Department at 979-209-5528 or use the online contact form.

Looking for more holiday cheer?

Visit bryantx.gov/HolidayCheer for additional ways to celebrate the season.

 
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